How to Attract Your Ideal Clients – Podcast

By Geoff McDonald on July 12, 2013 in Podcast

Welcome to Episode 002 of the Ideas Architect Podcast.

Our Topic…

Today we’re talking about how to attract your ideal clients. It’s the audio recording of a recent webinar we did on this topic.

Essentially, it’s the story of how marketing and sales has changed dramatically due to content marketing and social media. Previously, advertising was one of the key ways to attract clients. Today, most of don’t listen or watch the ads anymore.

And, we’d rather get help with our buying decisions by finding out from experts online. Essentially, this is Content Marketing where the aim and experience of the sales process is very different.

In this Podcast Episode…

The best way to start using Content Marketing today
What to do even if you don’t have a website, a blog or a Facebook page.
Several different ways to create your content
How to choose which channels and platforms are best for you
And, how to build your business model and derive fresh income from your efforts.