Part 5 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign
Lead With Your Blog
Your blog is your primary storytelling vehicle and distribution platform via RSS feeds, YouTube video embeds and interacting with readers’ comments. Obama had several blogs. The official national blog posted all the campaign updates. There were also state based blogs and constituent specific blogs, eg students and environment. And best of all guests were often invited to contribute posts and share the spotlight.
Action : Use your blog as home base for all your online media.
Action : Blog regularly and include others in your posts.
Derived from Rahaf Harfoush, Yes We Did
