3 Focus on What Matters

Part 3 of 27 Social Media Lessons from Barack Obama’s Presidential Campaign

Part 3 of 27 Social Media Lessons from Barack Obama's Presidential CampaignObama’s campaign was very clear on what was important.

The entire campaign was based upon the clear goal to have people vote for Obama as US President. This mandate could be spoken in a handful of words. And, all features and activities of the community were geared around this objective. The clear strategy was to use the online tools to organize offline action. Too often social media is seen as separate to creating action in the real world. Obama’s campaign focussed around four critical actions : (1) join in (2) donate money (3) invite others (4) vote on election day.
Action : What’s your mandate in less than ten words?
Action : Translate your big picture vision into critical actions.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Why Your Good Work is Hard to Sell

There was a period in my work when I knew I was helping people. Clients were getting real value. Conversations were meaningful. But when it came time

April 7, 2026
The Shift Nobody Talks About - When Methods Stop Working

Something has changed. You can feel it… even if you can’t quite name it yet. Work that used to feel straightforward now takes more effort. Ideas that

April 3, 2026
Your Thinking Pattern is Your Real Differentiator

You’ve probably had this experience. You’ve been doing good work for years. Clients are happy. Projects succeed. People trust you. And yet, when someone asks you

March 29, 2026