PROFIT : If you’re in the business of connecting then you need to SCAN your operation for ways to make your connections stick. You’ll need to be focussed, customer-oriented, available and quick to respond to the changing landscape.
Derived from : Iggy Pintado; Connection Generation
Smart
SMART goals are Specific, Measurable, Achievable, Relevant and Time-framed.
What’s your business game? Design it to suit what will make the biggest impact with the smallest effort.
Customer
What’s the preferred way your customers connect?
Design a connection strategy based upon your customers’ way of doing things. Is it phone calls, online or via email?
Accessible
When are you open for business? 24/7 can be achieved in a variety of ways.
Provide layers of accessibility. Your website is 24/7, email responses may be 9-9 and phone calls may be business hours.
Nimble
Connection methods are moving quickly and you need to also to stay in touch.
What are you testing, trialling, changing, improving, updating? How can you connect more quickly?
