27 Support User Generated Content

Part 27 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign fuelled their supporter base by promoting user generated content.

27 Social Media Lessons From Barack Obama's Presidential CampaignUser generated content was a significant part of the Obama campaign. The most famous example was Shepard Fairey’s Obama poster (we paraphrased his poster for  the cover of this issue). Will.i.am also sparked a viral sensation by setting Obama’s Yes We Can speech to music prompting 26 million views on YouTube. Wallpaper and ringtones of Obama quotes were also created and shared by supporters. User generated content provided a constant supply of new material and was more valuable than an ad campaign at no cost.
Action : Inspire user generated videos as a show of supporter power.

Derived from Rahaf Harfoush, Yes We Did

More Updates

When Experience Misleads - On Experience with Mark Molony

In this On Experience conversation, I speak with mindfulness teacher Mark Molony about experience, judgement, awareness, and the subtle ways expertise can both help us

May 12, 2026
When Working Harder Stops Working

If you’ve spent years building experience, you may have been in this situation. You’re putting in the effort, you’re doing the work, and you’re showing

May 5, 2026
Why Experience Can Stop You Seeing Clearly with Michael Henderson

Recently, I recorded a conversation with Michael Henderson from Cultures At Work. Michael is a corporate anthropologist who has spent over 30 years observing how

April 28, 2026