Donate Now

25 Ask Supporters Questions

Part 25 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign discovered key information by simply asking their supporters.

27 Social Media Lessons From Barack Obama's Presidential CampaignOne of the simplest and most powerful ways to involve your supporters is to ask them a question. The ideal time to do this is when they are signing up. And, the closer this provides mutual benefit the better. When supporters signed up and were creating their MyBO Profile they were asked two key questions

  1. Why do you support BO? This was potent because it prompted individuals to share their motivation fuelling public support.
  2. Are you registered to vote? This was critical to ensure they could translate online support into the desired and ultimate offline act.

Action : Find out what motivates your supporters by asking simple questions.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Manifesto Writing Changed My Business Forever - My Story

I realised I had a problem working with my clients. It wasn’t a fatal flaw, but it was slowing progress down. I work with business

October 2, 2025
10 Powerful Ways to Write a Business Manifesto That Builds Authority

Stop writing fluffy “about us” statements! If you want to be positioned as the go-to authority in your space, you need to write a business

September 24, 2025
7 Essential Qualities Every Signature System Needs to Succeed

If your signature system doesn’t have all seven of these qualities, you’re leaving money on the table. Here’s what separates the systems that scale from

September 10, 2025