Brand Worship – The Culting Edge
Be more successful with your branding by learning from cults and how to build a community. This slideshow is from the Book Rapper issue Brand Worshop and is derived from the book by Douglas Atkin: The Culting of Brands. Brand Worship 1 The Culting Edge View more presentations from Geoff McDonald
The Four Hour Work Week Summary
The Four Hour Work Week Book Summary The Book Timothy Ferriss; The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich, Vermillion, London, 2007. The BIG Idea Our live-to-work culture is obsolete. The Industrial Revolution’s 40 hour a week Deferred Lifestyle has reached retirement age. For the first time in 200 […]
Top Ten Books to Read in 2012
Here’s my list of Top Ten Books To Read in 2012… Love to hear your thoughts as to what you’d add or delete to this list… WikiLeaks and the Age of Transparency Micah L Sifry Whilst there are a flood of books on Wikileaks, I chose this one because it appears to be dealing with […]
How to Thrive in the Digital Marketing Era
A quick review of Seth Godin’s book Meatball Sundae… The Book Seth Godin, Meatball Sundae, How New Marketing is Transforming the Business World (And How to Thrive In It), Piatkus Books, London 2008. Speed RAP The rules of Marketing have changed. Old Marketing was about selling average products to average people by interrupting them with […]
How to Think Right
The Book Daniel H Pink, A Whole New Mind, Allen and Unwin, Crows Nest, 2006 Speed RAP Logical, rational left-brain thinking is necessary yet no longer enough. The right brain skills of design, story telling, emotional empathy, the big picture, playfulness and creating meaning are the keys to succes BIG Idea Pink uses a great […]
Twit Rapper: Design Advantage
Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a […]
Five Ways to Create Your Theme for the Year
Previously we’ve talked about creating a theme for your year. And, I’ve shared my own theme of ‘retirement’. Now, it’s your turn… Here five tips for defining the theme for your year ahead. 1 The Obvious Is there an obvious theme? For instance, you’re about to quit your job, become a dad or publish a […]
The Three Things Every Business Needs to Build
Business Model Consistency If you were to sit in a busy cafe in a major city anywhere around the world, you could marvel for hours at the variety of people that pass you by. One can easily assume – and you would be right – that no two individuals are the same. But there is […]
How to Create Your BIG Idea – Slideshow
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business. Here’s the slides plus the audio recording from our recent webinar where you’ll learn: • Which of the Four Big Ideas is best suited to you • […]
My Theme for 2012
In an earlier blog post we talked about the principles of planning your year around a theme. Let me share some of the nuances of theme planning by telling you about my theme for 2012. My Theme for the Year is… A drum roll please… My theme for 2012 is ‘Retirement’. No, I’m not turning […]