4 Tell Your Story
Part 4 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Social Media is a vehicle for telling ongoing stories. To amplify the feelings of your community constantly weave their stories with your own compelling information. Obama consistently profiled donors asking them ‘Why are you supporting BO?’ This created a constant flow of content […]
3 Focus on What Matters
Part 3 of 27 Social Media Lessons from Barack Obama’s Presidential Campaign Obama’s campaign was very clear on what was important. The entire campaign was based upon the clear goal to have people vote for Obama as US President. This mandate could be spoken in a handful of words. And, all features and activities of […]
2 Design For Consistency
How to Build a Global Brand Barack Obama’s Presidential Campaign in 2008 is a great example of how to build a global brand. Sure, he only wanted to be US President but the pathway is the same. This is Part 2 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign as derived from Rahaf […]
1 Marry Campaign and Structure
Part 1 of 27 Social Media Lessons from Barack Obama’s Presidential Campaign The structure of your campaign reflects the values you hold. Obama wanted ordinary people coming together around a common purpose. Therefore he built a grassroots, bottom-up organization. And, this reflects the nature of the internet. In particular it mirrors how people connect in […]
Leading With Social Media
Derived from Rahaf Harfoush, Yes We Did For the naysayers ‘Leading With Social Media’ may sound like an oxymoron. In contrast Barack Obama’s Presidential campaign has set the benchmark for what can be achieved using social media. Three decisive strategies underpin the campaign’s success: sparking the desired action, rapping the right conversations and building a […]
BR Review : Yes We Did
The Book Rahaf Harfoush, Yes We Did : An Inside Look At How Social Media Built the Obama Brand, New Riders, Berkeley CA, 2009. Précis An inside look at how to mobilize change through the new digital technology, ie. Barack Obama’s campaign to become US President. Features How a mega online campaign looks from within. […]
Obama Online : Become a World Leader Using Social Media
The Book Rahaf Harfoush, Yes We Did Web and Blog : www.rahafharfoush.com Twitter : @rahafharfoush The Big Idea Social Media can be used to create real-world results. Assemble online. Act offline. Speed RAP Barack Obama’s victory in the US Presidential Election of 2008 has set the benchmark for what can be achieved using social media. […]
Twit Rapper Movie: Obama Online
Here’s the latest Twit Rapper movie… It’s a 5 minute version of the Book Rapper issue that’s soon to be released: Obama Online. It’s the story of how Barack Obama used digital technology and social media to become a world leader. His campaign is the benchmark for what you can achieve through social media. It’s […]
BR Lesson 4: Book Rapper’s Identity Crisis
Book Rapper has had four different identities. And I don’t just mean a logo in the corner. Each of these identities include registering, hosting and designing a website. And they include logo designs too. Four Versions The first ever issue went out under the banner of ‘The Idea Service‘. The second issue went out as […]
It’s Official: 20,000 downloads!
Book Rapper has reached a spectacular milestone – we’ve just passed 20,000 issues being downloaded! The official count of 20,390 was reached on Friday October 15, 2010. It’s official because this is what our web server statistics tell us. This includes… The period between January 2008 and August 2009 where a modest 534 issues were […]