Our Must Read Business Books List
Hopefully, by now you’ve worked it out. Our previous post 12 Must Read Business Books was an April Fools Day Hoax. Hope you got a laugh, I know I did creating the list. If you want more, here’s a link to the Top 100 April Fools Hoaxes of All Time or here’s our 10 Hot […]
12 Must Read Business Books
Here’s the Book Rapper 12 Must Read Business Books for April 2009… Good to Broke: Why some companies completely mess things up and others don’tJim Collins The Zero Hour Work Week: How to spend your time waiting for the Post-Global Financial Meltdown recoveryTimothy Ferriss Book Yourself Silly: The fastest, easiest and most reliable system for […]
The Five Most Important Questions
Just finished reading Peter Drucker’s The Five Most Important Questions. It reminds me of an old story… A business executive returns to college to meet up with his favourite professor who is approaching retirement age. The exec arrives a little early and sits in on the last part of the professor’s lecture. Later over coffee, […]
Fixing my Social Media Mistakes
Following up my previous post… My blog posted okay to (1) Blogger, (2) Linked In (3) Thought Leaders Central, but not to Facebook. 3 out of 4 was a good start.If anyone can tell me how to post it to Facebook I’d appreciate it. To manage my other social media conversations I scored a copy […]
My Big Social Media Mistake
I’ve been making a big mistake around Social Media. I’ve been posting a few blog entries. I’ve been doing Facebook. Started on Twitter. Added slideshows and book reviews on LinkedIn. Even said “I like it” on StumbleUpon. I’ve been playing the social media game but doing it all completely wrong. I realised what I was […]
How to Get Traffic to your Blog
Here’s our fourth slideshow RAP of We Blog: How to Create Your Own Media Channel. It’s derived from Michael A Bank’s Blogging Heroes. This RAP looks at “Blog Traffic”. With so many blogs out there, who’s going to read yours? And, how are they going to find you? We look at four traffic strategies for […]
Brand Worship: How to Turn Your Customers into a Cult Following
Here’s our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following. It’s derived from Douglas Atkin’s The Culting of Brands. We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more… Have a click and let me know what you think… Book Rapper Brand Worship […]
We Blog 3: How to Make Money From Your Blog
While your blog can be a labour of love, it can also be a profit centre for your business or the centrepiece of your entire business. It all depends on the makeup and stats of your readership. Here are four strategies to consider in order to make money from your blog. This is an excerpt […]
Join the Microblog set – Start Tweetering, I just did…
In our previous RAP, We Blog, we looked at the whole blogging thing. As part of this, in our Book Rapper Context, we outlined the path of the web: From websites to blogs and to microblogs. The easiest way to describe this progression is to say: The web just got faster! Historically, this acceleration parallels […]
It’s a Short Stack to the top if you to rock Web2.0 style
In previous RAPs, notably We Blog and Marketing Now-How, we’ve been discussing how the new Web 2.0 tools are changing the dynamics of business. In particular, the use of social media to promote and market yourself. There’s a great article on The Age website that captures this beautifully in the arena of music. The article […]