I’ve been making a big mistake around Social Media.
I’ve been playing the social media game but doing it all completely wrong. I realised what I was doing wrong at a breakfast seminar this week. Rob Hartnett of Business Performance International was presenting. And, so was Jasmine Batra of Arrow Internet Marketing.
What was I doing wrong? I was treating all these social media things as separate things to do. No wonder I couldn’t keep up. My To Do List read like a social media nightmare. Update Facebook, add Twitter, post a blog, link to this, add to that…
That’s not building a Web 2.0 campaign, that’s building a brick wall. One brick, then the next one…
The web is about connection. Everything’s linked and joined together. It’s all digital code and that means it’s all synchronized as well. That means you can update many things at once if you just work smart.
So I clicked over to Slideshare where my slideshows are and updated Facebook and Twitter with two clicks. How easy was that?
My lesson: look for connections and short cuts. Automate!
Now let’s see… can I post this blog to Blogger, update Facebook, Linked In and Twitter all at once? I’ll let you know how I get on.
That’s my big Social Media mistake. What’s yours?