Donate Now

18 Provide Portable Engagement

Part 18 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign provided the tools for supporters to engage where ever they were.

27 Social Media Lessons From Barack Obama's Presidential CampaignSmartphones now offer the chance to connect with your supporters wherever they may be. Mobility is the new frontier of the online world. The Obama iPhone app was installed by 95,000 people in 33 days leading up to the election. It had almost as many features as the website. It provided:

  1. News
  2. RSS feeds of announcements and press releases
  3. Enabled supporters to call friends and connect like Facebook
  4. Allowed views of photos and videos
  5. Gave bite-size summaries of key campaign issues so supporters could use this in their daily discussions
  6. Gave a countdown to the election date
  7. Allowed supporters to donate.

Action : Provide mobile ways for supporters to engage as they go about their lives through their smartphones.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Manifesto Writing Changed My Business Forever - My Story

I realised I had a problem working with my clients. It wasn’t a fatal flaw, but it was slowing progress down. I work with business

October 2, 2025
10 Powerful Ways to Write a Business Manifesto That Builds Authority

Stop writing fluffy “about us” statements! If you want to be positioned as the go-to authority in your space, you need to write a business

September 24, 2025
7 Essential Qualities Every Signature System Needs to Succeed

If your signature system doesn’t have all seven of these qualities, you’re leaving money on the table. Here’s what separates the systems that scale from

September 10, 2025