Part 18 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign
Obama’s Campaign provided the tools for supporters to engage where ever they were.

- News
- RSS feeds of announcements and press releases
- Enabled supporters to call friends and connect like Facebook
- Allowed views of photos and videos
- Gave bite-size summaries of key campaign issues so supporters could use this in their daily discussions
- Gave a countdown to the election date
- Allowed supporters to donate.
Action : Provide mobile ways for supporters to engage as they go about their lives through their smartphones.
Derived from Rahaf Harfoush, Yes We Did


