17 Offer the Right Incentives

Part 17 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign enticed supporters with the things they really wanted.

27 Social Media Lessons from Barack Obama's Presidential CampaignNew groups and communities were also spawned. To do this your first challenge is to spark excitement, energy and engagement. Offering incentives that have high appeal to your audience and are easily delivered by you is the key. Obama offered a series of phone, face-to-face and dinner meetings with him. This was the ultimate prize for his supporters that cost little more than his time. It also confirmed his positioning that he was approachable, listened and was a real person. These prizes were also rewards for small donations reinforcing the view that every person and every contribution mattered.
Action : Offer rewards that have high value in the minds of your supporters and are easily provided by you.
Action : Offer rewards that reinforce the values and culture of your community.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Say Goodbye to Procrastination - Four Thousand Weeks

Still waiting for the perfect time to start? That moment isn’t coming. If you’re ready to say goodbye to procrastination, this post is your turning

The Productivity Lie that's making you miserable - 4000 weeks

You’ve been lied to. There’s a lie that’s everywhere — in your planner, your inbox, your to-do list. And it sounds like this: “If I just

Four Thousand Weeks and The Power of Priorities

If you’ve ever said, “I just need more time”, you’re not alone. Most of us feel stretched, overwhelmed, and like we’re constantly behind. But what