16 Tap into the Existing

Part 16 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign was built on the shoulders of existing groups.

27 Social Media Lessons From Barack Obama's Presidential CampaignAt the heart of Obama’s campaign were the relationships that were built with various groups. Some groups pre-existed his nomination, including ones on college campuses and Facebook groups. Find out where your audience already lives, meet them there, listen and amplify their message as well as yours. Then invite them over to your home, ie your website.
Action : Source and amplify existing groups and conversations.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Say Goodbye to Procrastination - Four Thousand Weeks

Still waiting for the perfect time to start? That moment isn’t coming. If you’re ready to say goodbye to procrastination, this post is your turning

The Productivity Lie that's making you miserable - 4000 weeks

You’ve been lied to. There’s a lie that’s everywhere — in your planner, your inbox, your to-do list. And it sounds like this: “If I just

Four Thousand Weeks and The Power of Priorities

If you’ve ever said, “I just need more time”, you’re not alone. Most of us feel stretched, overwhelmed, and like we’re constantly behind. But what