14 Mobilize Up Your Ladder

Part 14 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign created a ladder for supporters to climb.

27 Social Media Lessons From Barack Obama's Presidential CampaignThe Obama campaign addressed short term and long term objectives through a series of small and specific requests. For instance : donate money, knock on doors, call voters. This up-selling approach enabled supporters to increase their level of commitment and involvement at their own pace. Combining this with specific training at each level allowed participants to remain comfortable in the way they contributed.
Action : Define small sequential steps your supporters can take.
Action : Make specific requests in line with these steps.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Seen does not equal Trusted

If you’ve been increasing your visibility and still feel unseen in a deeper way, this might explain why. Most experienced professionals assume the answer is

March 25, 2026
The Invisible Transition from Insight to Masterplan

Most experienced professionals eventually move from producing insight to designing the structure behind their work. Early in your career, progress comes from finished pieces. A

February 22, 2026
When Energy feels like Clarity - but isn't

A lot of experienced professionals make important decisions at exactly the wrong moment. Not when they’re exhausted. Not when things are falling apart. But right after a

February 14, 2026