11 Create Meaningful Content

Part 11 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama micro-segmented his audience to create relevant content.

27 Social Media Lessons From Barack Obama's Presidential CampaignIn a campaign that generated over a billion email messages keeping the content relevant to the supporters was crucial. Rather than provide a single vanilla message to all; micro-segmented lists targeted specific messages to specific individuals.

Three particular groups were defined:

  1. Location based – to hone into issues in one’s own backyard
  2. Important Issues – individuals selected those of interest when they signed up and
  3. Donation History – to ensure that respectful requests were made relative to the timing, scale and frequency of previous contributions.

Action : Segment your supporter base and provide messages relevant to their requests and expectations.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Write a Personal Manifesto - Two Quick and Easy Ways

What’s the easiest way to write a personal manifesto? Is it a List, Motto, Purpose, Vision, Mission, Ideal Day, Values or Worldview manifesto? ? Today

How I wrote my Personal Manifesto in Under 10 minutes

I wrote my personal manifesto in under 10 minutes. Here’s how I did it. Ready, set, go. ? An Easy Way to Write a Personal

What is a Personal Manifesto? Empower Your Life

What is a Personal Manifesto? And how can you use one to empower you life? There are four things you need to know. If you