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Ideas Architect Podcast

Ideal Work Trends

Whilst most of us spend our days sitting at the desk slaving away at a computer, there are three significant workplace trends that suggest this might not be your future. And, alternatives are already here. Mobile Everything From Visual to Auditory Sitting is the New Smoking Plus, this all becomes very interesting when you combine […]

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Meatball Sundae: Thriving in the Digital Marketing Era

14 Marketing Trends

Recently we’ve published a blog series of 14 marketing trends. They have been taken from the Book Rapper issue Marketing How-Now derived from Seth Godin’s brilliant book Meatball Sundae. In this post we share the full 14 links to all of these marketing trends: What’s the Big Idea? Attract the Interested Slice and Dice Strengthen […]

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Marketing Trend #7 - The Shift from Hits to Niches

Marketing Trend: Hits to Niches

This is marketing trend #7 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Cheap or Best In the Old Marketing, everything was geared to creating mass market, best-selling, block-buster hits. If you didn’t have a hit you’d failed. Think movies, toys, books, fashion, food, music. […]

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Michael Saylor - The Mobile Wave

The Mobile Revolution

Mobile computing is the tipping point of the Information Revolution. The rise of mainframe, mini, desktop and netbook computers was merely the warm-up act for the main game. And, if you thought things had changed a little recently, well… get ready for more disruption and opportunity. In this episode of the Ideas Architect Podcast we […]

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Ideas Architect Podcast

What is Going On? Part 2

Our Topic A couple of weeks back I published my first book in over ten years: What the #$%?! Is Going On? And, last week we shared the introduction and two of the 25 big ideas contained in the book. And, here’s three more to help satisfy you appetite for big ideas. In this Podcast […]

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Ideas Architect Podcast

What is Going On?

Our Topic Last week I published my first book in over ten years: What the #$%?! Is Going On? And, this week in this podcast episode I share the introduction and two of the 25 big ideas contained in the book. In this Podcast Episode In this podcast episode we share four chapters from the […]

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Workplace trends: the end of the desk

The End of the Desk: 3 Massive Workplace Trends

Three Workplace Trends In the not so recent past, there was a fundamental presumption that doing your best work happened as you sat at your desk in front of your computer. Offices over the past century were all based on this line of thinking. Today, this presumption no longer fits. Like most things, the traditional […]

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