6 Manifestos Antagonise Others

Manifestos Antagonise Others

Here’s the sixth in a nine part series looking at the Manifesto Manifesto principles with a view to creating your own manifesto.

Manifestos need enemies. When they appeal to everyone they lose all their power. Some will cross your line in the sand, others will stay behind it. Magnify this difference to multiply your impact.

Two questions to ask yourself when you sit down to start writing your manifesto relative to creating the future…

1 Who is your enemy?

Football fans know who to hate – it’s this weeks opposition! Yeah, we hate them! We’re going to smash ’em. And, next week, it’ll be some other team. Who do you hate? Who’s your mortal enemy? It needed be a struggle to the death and it will give your manifesto power when you define an enemy to defeat. There’s nothing better than being in the crowd that roars its team to victory over your arch-enemy.

2 What quality, way of being or activity do you want to end?

Your enemy may not be a person. It might be a thing – Ban Comic Sans. It might be a way of being – The Slow Movement is an attack on being fast. Or it might be an activity: Stop Recycling, Start Repairing.

Work through these questions to start writing your manifesto. Share your results and/or ask questions in the comments below.

More Updates

How to Create Your Signature System in 7 Steps

Most experts struggle to monetize their expertise — not because they lack skill, but because they lack a Signature System. I’m Geoff McDonald, the Ideas

What if your personal manifesto could become a six- or even seven-figure business? Stephen Covey did it. His book,  The Seven Habits of Highly Effective

How Stephen Covey built a $280 million empire from this personal manifesto

What began as one man’s personal manifesto went on to sell 25 million copies and power a $287 million business. Imagine turning your expertise into