Derived from…
Andy Sernovitz, Word of Mouth Marketing
PROFIT : If word of mouth rules then what the keys to success? Firstly, you’ll need something worth talking about. And, it’s true power lies in the person making the recommendation. Here’s some basic guidelines for you to discuss with others.
Who Do You Trust?
Do you trust your friends? Of course you do, that’s why they’re your friends. And that’s why word of mouth marketing can be so potent and powerful.
Most of us no longer trust advertisers or spin doctors. As a result, traditional marketing approaches are losing their punch.
And therefore, other sources of recommendations for products and service suppliers have become more important.
Word of mouth marketing is:
? Low Cost
? Works for any size business and it
? Works both online and offline.
And, what’s even more interesting… people are already talking about you.
Action : To test this out go online and do a Google search for your name, product and business name.
You now have a choice to let people talk freely about you, possibly with rumour and misinformation. Or, you can join in the conversation and keep in touch with what’s being said.
