Lesson 2 : What Are You Already Doing?

Pear - low-hanging-fruitSo how do you create low hanging fruit?
At first I thought I had to go off and create something from scratch.
Then I had a brainwave.
I often joke that one of my greatest strengths is that I’m fundamentally lazy! LOL!
What I really mean is that I typically look for short cuts.
Surprisingly, when I rapped Gregory Bern’s Iconoclast (Book Rapper issue Eye Create), I realised we all have lazy brains.
In other words, as a survival mechanism our brains are designed to look for shortcuts.
Phew! At least I was normal…

So, the obvious place to look for low hanging fruit is in what you’re already doing.
And this is where the seeds of Book Rapper were found.

I listed a bunch of things that I was already doing.
It read something like this…

  • Writing training manuals
  • Designing my own website
  • Doing my own book keeping – eek!
  • Creating remarkable plans and strategies
  • Constantly drawing models and visualizing concepts
  • Reading lots of books and taking notes
  • Creating puzzles and card games
  • Writing articles
  • Exercising at the gym
  • Sparking ideas over lunch for friends

Lesson: What are you already doing that could be converted, transformed and packaged into a low hanging fruit option? Make a list of your current activities, spot the best opportunity and package it up for sale.

More Updates

From Corporate Insider to Industry Icon in three steps

If you want to move from corporate insider to industry icon, then you need to know how to leverage your expertise. But here’s the problem:

Knowledge Monetization - Five Mistakes that Keep Experts Broke

Here’s a brutal truth about knowledge monetization: 95% of experts with incredible knowledge make less than $50,000 a year from what they know. Meanwhile, people

Monetize Your Expertise - Turn Your Experience into Income

How do you monetize your expertise and turn decades of experience into a legacy and income? If you’re an established leader — a C-suite veteran,