Web Line, Part 5: RAP2: Stand Out 1
Chris Brogan and Julien Smith, Trust Agents
RAP1: Trust Has Changed
RAP2: Stand Out – Part 1
PROFIT : To be a Trust Agent you need to be noticed. Playing by the old rules is no longer enough. With new tools and new channels you can now create your own rules and your own game.
Actions: Gate Keepers
Define the Gate Keepers in your industry AND your organization.
- Who are they?
- What are they owning, controlling or protecting?
- Define the rules they play by.
- How can you jump over them?
Actions: Gate Jumpers
Search for these Gate Jumpers on the web :
- Arctic Monkeys
- Perez Hilton
- Huffington Post
- Gary Vaynerchuk
- Robert Scoble
How did they break the rules? What results did they get?