Web Line, Part 5: RAP2: Stand Out 1

Web Line, Part 5: RAP2: Stand Out 1

Derived From
Chris Brogan and Julien Smith, Trust Agents

Previously:
RAP1: Trust Has Changed


RAP2: Stand Out – Part 1

PROFIT : To be a Trust Agent you need to be noticed. Playing by the old rules is no longer enough. With new tools and new channels you can now create your own rules and your own game.


Actions: Gate Keepers
Define the Gate Keepers in your industry AND your organization.

  • Who are they?
  • What are they owning, controlling or protecting?
  • Define the rules they play by.
  • How can you jump over them?

Actions: Gate Jumpers
Search for these Gate Jumpers on the web :

  • Arctic Monkeys
  • Perez Hilton
  • Huffington Post
  • Radiohead
  • Gary Vaynerchuk
  • Robert Scoble

How did they break the rules? What results did they get?

More Updates

The Best 11 Purpose Quotes to Inspire Your Life

Do you want some inspiration for your life? Here are 15 of the best Purpose Quotes to get you moving. These purpose quotes have been

Nine Purpose Synonyms exposed - spice up your life

Purpose synonyms are other words that have a similar meaning to purpose. And this is a great way to deepen our understanding of the meaning

13 of the Best Social Purpose Statement Examples

Previously, I shared 11 corporate purpose statement examples. I thought they were generic – many companies could claim the same statements. Which raises the question: