Chris Brogan and Julien Smith, Trust Agents
Web Line 19: Companion Pieces Worth Reading – Trust Agents
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3B Big Idea: To succeed online using social media you need to lead from behind. If you help enough people the sales will follow later.
3C Speed RAP: The web + social media is re-humanizing business and our interactions with each other. Build trust. Be helpful. Converse.
3D Your Challenge: Stay above the #WebLine! Become a lighthouse leader. Attract a followership and help them avoid the rocks.
3F Book Review: The info sources we used to trust we no longer do. Trust, like attention is now at a premium. Build it to succeed online.
3H #TrustAgent = Digital natives, multi-channelled, non-sales oriented, genuine, transparent, connectors, humanizing business.
3I Social Capital = the wealth made from knowing and working with other people: refer, collaborate, advise, keep up, chill out
3J Six Qualities of a #TrustAgent: stand out, belong, use leverage, build relationships, help others and assemble an army
3K Gatekeepers play by the existing rules. Gatejumpers play by their own rules. Make your own rules to win.
3L Flip: To be loved in your community be the gatekeeper. Thwart the threats whilst letting the good stuff pass through.
3M Make your own game: create a new category, define the rules + standards, be different, start small, get there first.
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