Twit Rapper: Smart Growth

Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a animated slideshow format. And, they demonstrate how content can be formatted in multiple ways

Smart Growth

Decentralize your marketing! Design your marketing message, products, process and systems to spread the world for you.

Derived from two books:
1 Adam Penenberg, Viral Loop
2 Andy Sernovitz, Word of Mouth Marketing

 

Buy Viral Loop from Amazon
Buy Word of Mouth Marketing from Amazon

 

More Updates

The Myths of Experience

The following is the transcript from the Channel Trailer for my YouTube channel. It focuses on a new body of work that lives under the

January 12, 2026
Why Visibility isn't your real problem

A lot of experienced professionals think their biggest problem is visibility. They think they need to: post more speak louder show up everywhere They feel

January 7, 2026
Why Your Job Title is Quietly Working Against You

One of the quietest problems experienced professionals run into is this: Their job title stops working the moment they step outside their organisation. And most

January 2, 2026