Twit Rapper: Design Advantage
Here’s the first half or 13 tweets from Book Rapper’s Design Advantage.
1B: Speed RAP: Key to value creation lies in the development of knowledge. Solve problems. Turn them into business systems.
1C: The Big Idea: Design Thinking is the new competitive advantage. Think both analysis for efficiency AND creatively for innovation.
1D: Your Challenge: Add Design Thinking to your life and your organizational culture. Explore, experience and exercise design.
1E: Book Review: A business strategy book. Why Design Thinking is important. And a key model for making it happen
1F: Book Rapper Thinks: Roger Martin’s my new design hero! He’s put design back in the centre of business conversations!
1G: Business Paradox: Now or future? Be efficient to exploit now. Be innovative to explore the future. Exploirt both!
1H: Example: McDonalds is an efficient system – big scale, big $$$. Artist typically explores – small scale, small $$$.
1I: Move down the Knowledge Funnel: Mystery= solve a problem. Heuristic= rule of thumb. Algorithm= fixed formula
1J: Examples: Mystery= Artist, Scientist, Architect. Heuristic= Trainer, Lawyer, Sales. Algorithm= McDonalds, MLM, Software
1K: Solve a mystery. Use your new knowledge to create new opportunities for you to exploit.
1L: Turn your hunches into rules of thumb to create an innovative service business.
1M: Simply your rules of thumb and create specific step-by-steps for anyone to implement. eg software.
- See the video at TwitRapper.com
- Tweet with us http://twitter.com/twitrapper
- Read the Book Rapper Issue: www.bookrapper.com
- Read Roger Martin’s The Design of Business