Twit Rapper: Design Advantage

Twit Rapper: Design Advantage

Twit Rapper: A Book Rapper Book Summary in 26 tweets…
Numbered tweets, 1A= first book, tweet A. Read all 26!

Here’s the first half or 13 tweets from Book Rapper’s Design Advantage.

1A: Design Advantage: The Secret to Creating Long-Term Value. Derived from Roger Martin, The Design of Business.

1B: Speed RAP: Key to value creation lies in the development of knowledge. Solve problems. Turn them into business systems.

1C: The Big Idea: Design Thinking is the new competitive advantage. Think both analysis for efficiency AND creatively for innovation.

1D: Your Challenge: Add Design Thinking to your life and your organizational culture. Explore, experience and exercise design.

1E: Book Review: A business strategy book. Why Design Thinking is important. And a key model for making it happen

1F: Book Rapper Thinks: Roger Martin’s my new design hero! He’s put design back in the centre of business conversations!

1G: Business Paradox: Now or future? Be efficient to exploit now. Be innovative to explore the future. Exploirt both!

1H: Example: McDonalds is an efficient system – big scale, big $$$. Artist typically explores – small scale, small $$$.

1I: Move down the Knowledge Funnel: Mystery= solve a problem. Heuristic= rule of thumb. Algorithm= fixed formula

1J: Examples: Mystery= Artist, Scientist, Architect. Heuristic= Trainer, Lawyer, Sales. Algorithm= McDonalds, MLM, Software

1K: Solve a mystery. Use your new knowledge to create new opportunities for you to exploit.

1L: Turn your hunches into rules of thumb to create an innovative service business.

1M: Simply your rules of thumb and create specific step-by-steps for anyone to implement. eg software.

More

  1. See the video at TwitRapper.com
  2. Tweet with us http://twitter.com/twitrapper
  3. Read the Book Rapper Issue: www.bookrapper.com
  4. Read Roger Martin’s The Design of Business


More Updates

How to create a book trailer the easy way

You’ve spent weeks, months and maybe even a year writing your book and now you’re ready to publish it. What’s the best way to market

Seven ways to write your book faster

You want to write a book, but you fear that it will take too long. Or you’ve already started and it’s taking longer than you

Book Writing Tips to Write Your Book Easier

You’ve decided to write a book. Great. Now, do you want to write it the hard way or the easy way? Writing a book is not