Three Parts to Your Purpose

Three Parts to Your Purpose

Your purpose is your benchmark for decision-making in your life and business. Here we look at three things to help you Define your business and life purpose.

Choose or Not

Whether we choose it or not we have a purpose – and so does every business. Whilst ad-hoc purpose often leads to distraction and failure, a clear and compelling purpose can create a lasting legacy. Think Apple or an Olympic athlete.

The conception of your purpose needs to be deliberate and how you get there will need to emerge through action. Remember emergent strategy where we let our strategy emerge along the way?

A Useful Purpose Statement

A useful statement of purpose includes three things:

  1. Likeness – What do you want your organization to be like when you’re done? And, who is the person you want to become?
  2. Commitment – What are you willing to do bring this likeness to life? And, just as importantly, what will you NOT do?
  3. Metrics – How will you measure your progress to your likeness? In other words, how will you know that you are making progress?

Purpose Questions

  • Business: Do you have a business purpose? If not, how do you make your current decisions?
  • Personal: Do you have a personal purpose? If not, what gets you out of bed in the morning?

This is an extract from the Book Rapper issue CEO of Your Life and is derived from the book by Clayton Christensen, James Allworth and Karen Dillon, How Will You Measure Your Life? Here is a review of this book, plus a peek at the Book Rapper issue.

 

More Updates

Time Management is a Lie - Lessons from 4000 Weeks

If you live to 80, you get about 4,000 weeks on this planet. That’s it. Not 40,000. Not 400,000. Four. Thousand. Weeks. But that’s a total

Seven Ways to Create Your Unique Manifesto Design

How can you create your own unique manifesto design to bring your dreams and vision to life? I’ve studied over 1000 manifestos over 10 years

The Six Types of Business Manifestos

Are you struggling with direction and clarity in your business? Without this, it’s easy to lose sight of what truly matters and you can waste