The Web Line: What You Need to Succeed Online, Part 1

The Web Line: What You Need to Succeed Online, Part 1

The Book
Chris Brogan & Julien Smith, Trust Agents

Speed RAP
The web and social media is re-humanizing business and our interactions with each other. Gone are the days of interrupting, talking at and selling to gain attention. Today we need to build trust, be helpful and converse with other human beings.

The Big Idea
The command and control military style leadership and in-your-face selling of the past is dead on the web. To succeed online using social media you need to lead from behind. Build trust, develop credibility and if you help enough people the sales will come.

Your Challenge
Stay above the Web Line! Build a followership. Become a lighthouse leader. Attract people to you, help them avoid the rocks and give them something to look out for.

More Updates

Why Your Good Work is Hard to Sell

There was a period in my work when I knew I was helping people. Clients were getting real value. Conversations were meaningful. But when it came time

April 7, 2026
The Shift Nobody Talks About - When Methods Stop Working

Something has changed. You can feel it… even if you can’t quite name it yet. Work that used to feel straightforward now takes more effort. Ideas that

April 3, 2026
Your Thinking Pattern is Your Real Differentiator

You’ve probably had this experience. You’ve been doing good work for years. Clients are happy. Projects succeed. People trust you. And yet, when someone asks you

March 29, 2026