The Web Line: What You Need to Succeed Online, Part 1

The Web Line: What You Need to Succeed Online, Part 1

The Book
Chris Brogan & Julien Smith, Trust Agents

Speed RAP
The web and social media is re-humanizing business and our interactions with each other. Gone are the days of interrupting, talking at and selling to gain attention. Today we need to build trust, be helpful and converse with other human beings.

The Big Idea
The command and control military style leadership and in-your-face selling of the past is dead on the web. To succeed online using social media you need to lead from behind. Build trust, develop credibility and if you help enough people the sales will come.

Your Challenge
Stay above the Web Line! Build a followership. Become a lighthouse leader. Attract people to you, help them avoid the rocks and give them something to look out for.

More Updates

Why People Don't Change with Dr Patterson Stark

Why is it that we often know exactly what to do… but still don’t do it? Dr Patterson Stark spent years believing that if his patients

August 25, 2026
What an Assassin taught me about Experience - Jason Bourne - Identity and Experience

In The Bourne Identity, Jason Bourne has no idea who he is. He has amnesia, which means he doesn’t remember his past and can’t figure out

August 24, 2026
Why Good People Misunderstand Each Other with Taruni Falconer

When I sat down to speak with intercultural communication expert Taruni Falconer, I expected to learn about culture. Instead, I found myself rethinking communication itself.

August 21, 2026