Defining your ideal customer is important for two reasons:
You know who you’re working to attract. And, therefore you can then find out where they hang out.
To educate the people referring others to you. This is to avoid recommendations that only waste everybody’s time and reputation.
If you want to be remarkable and talked about, you’ll need to take a stand. To achieve this sharpen your business focus: Add or reduce product features, provide service in a unique way and set interesting prices.
Not everyone is going to like this – and that’s the good news. It makes you more unique.
And it gives you an opportunity to blow other people’s trumpets too: ‘No, we don’t do that. However, I can recommend…’
Questions to Define Your Ideal Customer
• Who do you want to help? And, what do you want to achieve?
• Who do you love working with?
• Which customers do you wish you had more of?
• What qualities of these customers do you like most?
• Who DON’T you want as customers?
• What are the personalities of your Ideal Customer?
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