The Plateau Effect – Slideshow

Here’s an interesting book summary by the authors promoting their book. It reflects what I’ve been saying around Book Rapper for some time…

A book is one way to design, build and sell your idea. If you make it the only way you package your idea, your audience will be small. Instead, creates layers of your idea. In this case, this 5 minute slide presentation does it beautifully. Book Rapper only exists because authors don’t do this themselves.

Food for thought for authors!

 

[easyazon-link asin=”0525952802″ locale=”us”]Buy The Plateau Effect: Getting from Stuck to Success on Amazon[/easyazon-link]

 

More Updates

Most people think scale means more people. More clients. More reach. More visibility. More output. And for a while, earlier in your career, that can be true. But

Why Your Offer is a Translation Problem - Not a Pricing Problem

Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And they second-guess what to sell. But that’s not the real

Why Your System Is Your IP

Most experienced professionals don’t think they have intellectual property. They think IP is something you invent. Or patent. Or register. Something other people have. But if you