Michael A Banks, Blogging Heroes: Interviews with 30 of the World’s Top Bloggers; Wiley Publishing, Indianapolis, 2008
The Big Idea
Blogs are a media channel in their own right with their own rules for success.
Speed RAP
If you think that a blog is simply a time waster, or an easy outlet to express your opinion about this and that, then you’ve missed the point. You’ve also missed a big opportunity. Blogs open the door to enable you to lead a conversation and build a community. They are, in essence, a communication outlet; they are a discrete media channel. Blogs are the new face of journalism.
Your Challenge
Join the ‘we blog’ community. Read Blogs. Write Blogs. Step outside the mainstream media channels of TV, newspapers and radio. Start to explore this stimulating medium. The best way to learn about blogging is to write your own. Launch your own media channel today!
If you have 20 or 30 years of experience and you still can’t explain what you do in one clear sentence, the problem isn’t you. It’s not
December 18, 2025
Everyone tells you to think in 90-day plans… Sprints. Hacks. Quick wins. But here’s the truth: 90-day thinking is making us anxious, rushed, and shallow.
December 13, 2025
Apple didn’t just build products. They built a movement. And it all started with a manifesto — two simple words that changed how we think
November 29, 2025
Cookie Consent
We use cookies to improve your experience on our site. By using our site, you consent to cookies.
Websites store cookies to enhance functionality and personalise your experience. You can manage your preferences, but blocking some cookies may impact site performance and services.
Essential cookies enable basic functions and are necessary for the proper function of the website.
Name
Description
Duration
Cookie Preferences
This cookie is used to store the user's cookie consent preferences.
30 days
These cookies are needed for adding comments on this website.
Name
Description
Duration
comment_author
Used to track the user across multiple sessions.
Session
comment_author_email
Used to track the user across multiple sessions.
Session
comment_author_url
Used to track the user across multiple sessions.
Session
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
