4 Tell Your Story

Part 4 of 27 Social Media Lessons From Barack Obama's Presidential CampaignPart 4 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Social Media is a vehicle for telling ongoing stories.

To amplify the feelings of your community constantly weave their stories with your own compelling information. Obama consistently profiled donors asking them ‘Why are you supporting BO?’ This created a constant flow of content that resonated with supporters because it was by supporters. Tell your story and tell other people’s stories.
Action : Create ways to let the people who interact with your brand tell their story.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Mark Molony - Experience Expires

A few days after my first conversation with mindfulness teacher Mark Molony, he contacted me with a simple message: “I’ve had some more thoughts.” That message

June 10, 2026
Mark Molony - Experience is a Story

We often talk about learning from experience. But what if experience isn’t what we think it is? In this excerpt from my On Experience conversation with

June 7, 2026
Is my Experience Relevant with Mark Molony

You’ve spent years building your experience. But what if some of it is quietly becoming less useful? In this excerpt from my On Experience conversation with

June 3, 2026