Are you a genius?
Are you a genius? Derived from…Seth Godin, Linchpin: Are You Indispensable PreviouslyAre You a Cog or a Linchpin? RAP3 : Your Choice (2) I Am A Genius. Making the choice to become a Linchpin revolves around this fundamental question: Are you willing to accept that you are a genius? All of us have been a […]
Seth Godin Asks: Are you a Cog or a Linchpin?
The Connection between Seth Godin’s Purple Cow and Linchpin Seth Godin’s earlier book Purple Cow suggests in the internet world an average product for an average person was no longer effective. Instead, you needed a Purple Cow – a product remarkable enough to get people talking naturally about it. Now, it’s your turn. In Linchpin, […]
Education and Consumerism are Scams
Education and Consumerism are Scams Derived from…Seth Godin, Linchpin: Are You Indispensable PreviouslyHow Work Has Changed RAP2 : How You Became a Cog PROFIT : “Do well at school and you’ll get a good job.” Were you sold this line too? It worked for a while and it no longer does. There are no longer […]
How Work Has Changed
How Work Has Changed Derived from…Seth Godin, Linchpin: Are You Indispensable PreviouslyThe New World of Work RAP1 : The New World of Work (2) Controlled The old system was represented by two parties: those that owned the means to production and those who ran it.In Marx’s terms: the Bourgeoise and the Proletariat, or management and […]
The New World of Work
The New World of Work Derived from…Seth Godin, Linchpin: Are You Indispensable PreviouslyBook Rapper Book Review: Linchpin RAP1 : The New World of WorkPROFIT : Work has changed. The old system relied on average people turning up and completing average work to create average products. In our global hyper-competitive digital online world, average is invisible. […]
Book Rapper Review : Linchpin
Book Rapper Book Review : Linchpin Previouslyhttp://www.bookrapper.com/2010/04/purple-you-your-new-career.html The BookSeth Godin; Linchpin: Are You Indispensable?; Penguin Group; New York; 2010. Précis It’s not enough just to show up at your job anymore.The world of work and commerce has become too competitive for that.A Linchpin is the vital, essential, pivotal element that holds things together.You need to […]
Purple You : Your New Career
Purple You : Your New Career The BookSeth Godin; Linchpin: Are You Indispensable?; Penguin Group; New York; 2010.Seth’s Website Seth’s Blog Speed RAP Seth Godin’s earlier book Purple Cow suggests in the internet world an average product for an average person was no longer effective.Instead, you needed a Purple Cow – a product remarkable enough […]
Do Facebook Friends Count?
I love Seth. Seth Godin that is. He says smart things in simple ways. His books and writings are simple translations of what’s happening out there in web land and what it all means for your marketing efforts. Our third issue of Book Rapper “Marketing Now-How” is a marketing plan derived from Seth’s book Meatball […]