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Manifesto Score Case Study: Fail Bigger Cheaper

Our fourth Case Study using the Manifesto Score… How does a manifesto that is only three words long perform under the Manifesto Score? Manifesto: Fail Bigger Cheaper: A Three Word Manifesto. Created by: Umair Haque Source: http://blogs.hbr.org/haque/2011/03/fail_bigger_cheaper_a_three_wo.html The Manifesto Fail Bigger Cheaper Manifesto Score YES Manifestos are primal: Umair is calling it a manifesto so…

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