An Easy Way to Re-invent Your Business

Re-invent Your Business - Gym

What Business Are You In? A friend and colleagues runs a gym. And, at the moment, his landlord is making things a little difficult for him. My friend is looking around for alternative sites and even considering buying rather than leasing a new premise. From the outside and through the lens of ideas marketing I […]

3 Simon Sinek: Start With Why

Our eighth post in a series counting down the 10 most influential books I’ve read this year – 2011. Simon Sinek, Start With Why, Portfolio by Penguin, London, 2009. Buy Start with Why on Amazon Simple and Profound This book is like Atul Gawande’s Checklist Manifesto – simple and profound. I’m a sucker for this! […]

How to Inspire Your Customers To Buy

In our recent Book Rapper webinar we explored the key ideas in Simon Sinek’s book Start With Why. In particular we looked at: 1. How to re-ignite your passion, energy and drive for your business 2. How to use your business to fulfil your purpose in life 3. How to attract your ideal customers more […]

How to Inspire Your Customers To Buy

The Apple iPod was one of the most expensive MP3 players on the market and typically had fewer features. Yet it had over 60% market share. What was the secret to Apple’s success? And, how did they inspire thousands of customers worldwide to queue overnight to purchase their iPhones and iPads? In our next Book […]