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Experts Fail - Driver

Why Experts Fail To Attract New Clients

Are Your Promotions Backwards? Have you ever wondered why your best efforts sometimes fail? I most certainly have. I’d back myself that when I put in the thinking time I produce some really good stuff. But, then it doesn’t take off and I wonder why. And, then I spot someone who gets the client job…

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Ideas Architect Podcast

Get Paid to Promote Yourself

Get Paid to Promote Yourself Episode 024 of the Ideas Architect Podcast. Our Topic: Promote Yourself For most businesses, marketing is listed as an expense in the profit and loss statement. In this podcast episode we discuss four key principles for flipping this on it’s head and turn your marketing expenses into a new income…

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The Book Rapper Promotional Flyer

After yesterday’s post I had a few requests to see the promotional flyer I had created. So here it is… There are three parts: The front of the postcard, the back of the postcard and the attachment or specific offer. Note: If you’re reading this and interested in the promotional offer, you can take up the…

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How to Create a Promotional Flyer

I’ve been creating a promotional flyer for Dale Beaumont’s Business Blueprint conference that I’m attending this week in Sydney. Thought I’d share my line of thinking for how I’d created my flyer… What’s My Objective? Before I design anything I always what to know what I’m out to achieve. You need this to focus your attention…

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How to Get Paid to Promote Yourself

The holy grail of marketing is to get paid to promote yourself. This magical scenario is more achievable than you might think. And, in this webinar you’ll learn: • Why books are dying • What t-shirts, sunglasses and motor cars have in common • Why a digital diary is significantly better than a paper one…

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