Tag Archives | positioning

Write 100 Blog Posts

How to Showcase Your Expertise

In our recent podcast episode we explored How to Choose Your Best Online Channel. Most of the focus was on the ins and outs of the different online platforms, such as Facebook, Twitter, YouTube, LinkedIn and Podcasts. And, nested within this conversation were some core principles. Part of this was, three questions to help you…

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Foundation Stone

Are You Setting Yourself Up for Failure?

As I write this I’m sitting in a cafe at Federation Square in Melbourne. To get here I’ve just strolled along Southbank by the Yarra River on a bright sunny day. I was looking for ‘the’ place to sit and write for an hour or two until my next meeting. I was particularly interested in…

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