How to Write a Manifesto – 9 Questions, 9 Manifesto Examples
How to write a manifesto How to write a manifesto, create a vision or define your brand? You answer these nine questions. The key is to find the right angle – the viewpoint that helps you stand up for what you believe in and stand out in the noisy marketplace. You do want to be […]
Manifesto Score Case Study: JFK’s Moon Landing Speech
Our third Case Study using the Manifesto Score… Manifesto: Man on the Moon Speech – Original speech to a join session of Congress, May 25, 1961. Created by: US President John F Kennedy Source: https://geoffmcdonald.com/jfk-land-man-on-moon-speech-2/ Manifesto Score YES Manifestos are primal: JFK’s speech was a manifesto declaring a new future. YES Manifestos terminate the past: […]
JFK’s Land a Man on the Moon Speech – 2
In our previous post we looked at John F Kennedy’s declaration that lead to man landing on the moon. Today, we want to explore the bigger context of this challenge… the deeper manifesto within the same speech. The underlying theme is freedom over tyranny. “…These are extraordinary times. And we face an extraordinary challenge. Our […]
John F Kennedy’s Land a Man on the Moon Speech – 1
One of the most famous manifestos of all time is US President John F Kennedy’s Land a Man on the Moon speech. It’s one of the best examples of a goal manifesto. But there wasn’t one speech. There were many. And there are two famous ones. The first speech was made to Congress on May […]