The Ultimate Way to Align Your Vision Mission Purpose

The Ultimate Way to Align Your Vision Mission Purpose

What’s the difference between vision mission and purpose? And most importantly, what’s the best way to align them to drive your success? Vision, mission and purpose statements can look and sound the same. But that’s like saying a pen, pencil and a marker are all the same. Yes, you can draw with all of them. […]

What is a manifesto? 21 Synonyms for Manifesto

What is a manifesto? 21 Synonyms for Manifesto

What is a manifesto? To find out the obvious thing to do is look up a dictionary definition. But manifesto is an umbrella term. Which means it’s a catch-all for a lot of other words. Therefore, it makes more sense to define a manifesto by looking for manifesto synonyms – other words that mean the […]

Ten of the Best YES Manifesto Examples

Ten of the Best YES Manifesto Examples

All of these manifesto examples are about one thing: change. But what sort of change do you want to make? There are two basic types of change. You’re either saying NO to something or YES to something. You might also think of this as away from (I don’t want that) and toward (I do want […]

How to Write a Manifesto – 9 Questions, 9 Manifesto Examples

How to Write a Manifesto - Nine Questions, Nine Manifesto Examples

How to write a manifesto How to write a manifesto, create a vision or define your brand? You answer these nine questions. The key is to find the right angle – the viewpoint that helps you stand up for what you believe in and stand out in the noisy marketplace. You do want to be […]

The Dirty Big Difference Between Vision and Mission

The dirty big difference between vision and mission

What’s the difference between a vision and a mission? Having a clear vision or mission statement can be a great way to provide focus, direction and alignment for you, your team, or your business. But what’s the difference between a vision and a mission? And which one do you need right now? In this post, […]

Four Types of Manifestos

Write a Manifesto Four Ways - The Four Types of Manifesto

What are the four types of manifestos? Knowing this will help you write a manifesto to create your future, and possibly the future of those around you as well. [Updated and Expanded Dec 2022] There are four main ways to write a manifesto because there are four types of manifestos. But which one is the […]

Manifesto Score Case Study: JFK’s Moon Landing Speech

Our third Case Study using the Manifesto Score… Manifesto: Man on the Moon Speech – Original speech to a join session of Congress, May 25, 1961. Created by: US President John F Kennedy Source: https://geoffmcdonald.com/jfk-land-man-on-moon-speech-2/ Manifesto Score YES Manifestos are primal: JFK’s speech was a manifesto declaring a new future. YES Manifestos terminate the past: […]

JFK’s Land a Man on the Moon Speech – 2

In our previous post we looked at John F Kennedy’s declaration that lead to man landing on the moon. Today, we want to explore the bigger context of this challenge… the deeper manifesto within the same speech. The underlying theme is freedom over tyranny. “…These are extraordinary times. And we face an extraordinary challenge. Our […]

John F Kennedy’s Land a Man on the Moon Speech – 1

One of the most famous manifestos of all time is US President John F Kennedy’s Land a Man on the Moon speech. It’s one of the best examples of a goal manifesto. But there wasn’t one speech. There were many. And there are two famous ones. The first speech was made to Congress on May […]