How to Survive, Thrive and Jive in the Digital Economy

Google Think : Survive, Thrive and Jive in the Digital EconomyThe Book

Jeff Jarvis, What Would Google Do?

Speed RAP

A number of traditional industries are struggling to survive the digital economy – newspapers, real estate agents, advertisers, PR, department stores… Google is one of the most profitable businesses on the planet. They’re not only thriving, they’re jiving! Jeff Jarvis uses Google and friends as a case study to speculate on how other drowning industries may reinvent themselves. At a minimum, it’ll take a change in thinking to survive.

The Big Idea

Google is successful because it thinks about the world differently. They think in tune with the current digital environment. Don’t try to copy their actions. Instead model their thinking. Google Think!

Your Challenge

Google-ize yourself and your organization. Redefine what business you’re in and create an elegant design for fulfilling your outcome.

More Updates

How to create a book trailer the easy way

You’ve spent weeks, months and maybe even a year writing your book and now you’re ready to publish it. What’s the best way to market

Seven ways to write your book faster

You want to write a book, but you fear that it will take too long. Or you’ve already started and it’s taking longer than you

Book Writing Tips to Write Your Book Easier

You’ve decided to write a book. Great. Now, do you want to write it the hard way or the easy way? Writing a book is not