How to Survive, Thrive and Jive in the Digital Economy

Google Think : Survive, Thrive and Jive in the Digital EconomyThe Book

Jeff Jarvis, What Would Google Do?

Speed RAP

A number of traditional industries are struggling to survive the digital economy – newspapers, real estate agents, advertisers, PR, department stores… Google is one of the most profitable businesses on the planet. They’re not only thriving, they’re jiving! Jeff Jarvis uses Google and friends as a case study to speculate on how other drowning industries may reinvent themselves. At a minimum, it’ll take a change in thinking to survive.

The Big Idea

Google is successful because it thinks about the world differently. They think in tune with the current digital environment. Don’t try to copy their actions. Instead model their thinking. Google Think!

Your Challenge

Google-ize yourself and your organization. Redefine what business you’re in and create an elegant design for fulfilling your outcome.

More Updates

The Myths of Experience

The following is the transcript from the Channel Trailer for my YouTube channel. It focuses on a new body of work that lives under the

January 12, 2026
Why Visibility isn't your real problem

A lot of experienced professionals think their biggest problem is visibility. They think they need to: post more speak louder show up everywhere They feel

January 7, 2026
Why Your Job Title is Quietly Working Against You

One of the quietest problems experienced professionals run into is this: Their job title stops working the moment they step outside their organisation. And most

January 2, 2026