Here’s a great TED video from Simon Sinek. It’s 18 minutes long and worth every minute.
We’ll be discussing Simon’s book Start With Why in this weeks Book Rapper webinar.
To find out more and register for this event.
Most experts struggle to monetize their expertise — not because they lack skill, but because they lack a Signature System. I’m Geoff McDonald, the Ideas
August 18, 2025
