Lesson 1: Start With What You Love

Books - My Passion!

Following on from yesterday’s post, I announced a one week Commit or Kill campaign for Book Rapper. During this seven day campaign I’m going to share seven lessons I learnt from doing Book Rapper. Here’s the first in the series…

Start at Step 1, not Step 2

Book Rapper was born out of sitting down and thinking: What do I like doing?

This is not usually where you start your business planning from. Typically, you’re told to start by finding a market need and fill it. I think that’s step 2.

Laughing at Oprah

I’d always laughed at Oprah and friends who told us that you’d be more successful if you started with your passion. I just didn’t think life was like that. I thought I had to slog away at something people wanted. And, Book Rapper turned this around for me.

Without the passion, I believe you’re simply going to run out of energy and motivation at some point.

I love…

I love reading books. I’ve read 40-50 books every year for the past 10 years. That’s more than 400 books.

And, I always thought it was a guilty pleasure to sit down in the middle of a working day to read a book. I knew it helped my business and my thinking about my business and still I found it hard to justify.

And, then I had a great thought: How can I get paid to read books?

And, this was the question from which Book Rapper emerged.

The Lesson

The first big lesson I learnt doing Book Rapper was to start with what I love. And, I think this is the key for all great businesses. Yes, you do need to translate this first step into a business offer that helps others – and I think that’s the second step.

More Updates

Are goals wrong? This is better than goal setting

Have you ever been wrong about something that seemed so right? Like, Santa Claus – at least until you were 8 years old. Or that

Read this! The Best Book to Find Your Life's Work

What’s the best book to read to find your Life’s Work? When I read this book, I started getting excited about my future. But it

Can you have more than one Life's Work?

How many Life’s Work can you have? Normally, we think of our Life’s Work as our our job, career or work. But previously, I shared eight