Irma Zimmermann: Online Branding

Irma ZimmermannIrma Zimmermann

In this episode of the Ideas Architect podcast we talk with Irma Zimmerman. Irma has international experience in graphic design, advertising and creating brand identities. Currently she is based in Melbourne and works around the three overlapping areas of:

  1. Design websites
  2. Social media technology
  3. Brand Identity

Topic: Website and Online Branding

Ideas Architect PodcastHere are some of the things we discuss with Irma:

  • How technology has changed design
  • The emergence of new jobs and careers through new technology
  • What makes a great brand
  • The role of story telling in building your brand
  • The essential elements of a good business website
  • Why having a mobile responsive website is crucial for SEO
  • Google’s latest algorithm update
  • How smartphones have become a global communication tool
  • The importance of using different social media platforms for different tasks
  • Why Twitter is a great online platform
  • The online platform to use if you have products
  • How to choose the right online platform for you
  • Why inspiration trumps information
  • The importance of being consistent with publishing your content
  • Why you should collaborate with complementary businesses
  • The continuing importance of both online and offline media
  • The Five Cs that underpin your online design and strategy
  • The importance of using imagery and goldfish

[Tweet “The five Cs of Online Branding and social media with @telljuicy”]

Show Links

Listen, Download, Share

More Updates

How to Create Your Signature System in 7 Steps

Most experts struggle to monetize their expertise — not because they lack skill, but because they lack a Signature System. I’m Geoff McDonald, the Ideas

What if your personal manifesto could become a six- or even seven-figure business? Stephen Covey did it. His book,  The Seven Habits of Highly Effective

How Stephen Covey built a $280 million empire from this personal manifesto

What began as one man’s personal manifesto went on to sell 25 million copies and power a $287 million business. Imagine turning your expertise into