Content Marketing: The New Way to Sell

Ideas Architect PodcastAre your sales floundering? It might be that you’re selling in a way that no longer works. In this podcast episode we talk about the new way to sell using Content Marketing and Social Media.. It’s a recent interview with Stuart Harris on his Online Effectiveness show. For me, it was the first time I’d been interviewed on Google Hangouts going live on video.

Our Topic

To position yourself as an expert and an authority in your field you need to have an online profile. And, in particular, you need to be sharing your expertise and helping people solve their problems through Content Marketing. In this podcast episode we discuss some of the important issues around positioning and selling yourself online through content.

In this Podcast Episode

  • Stuart HarrisThe new way to buy – How we used to buy cars and how we do it today.
  • How Social Media has changed Google.
  • How to build an online brand that people trust.
  • Why the format of your Content needs to reflect the service you sell.
  • How to create the right content for the right platform.
  • How to fail on Twitter – and what to do instead.
  • The key to Facebook marketing.
  • What not to do on LinkedIn.
  • The ins and outs of Google Plus.
  • The differences between Facebook, Facebook and Google Plus.
  • The danger of building on your business on Facebook.
  • Do you really need a website anymore?
  • The importance of knowing what your asset base is.
  • Why most things internet marketers tell you won’t work for you.
  • The biggest challenge facing almost every expert.
  • Three ways to find out what your customers really want.
  • The seven key steps for creating your content marketing strategy.

Content Marketing Blitz - DIY CourseShow Links

Listen, Download, Share

 

More Updates

The ONLY reason to write a manifesto

I analysed over 250 manifestos and realised there is only one reason to write a manifesto. Do you need to write a manifesto? You might

11 Origin Story Examples - How to Tell Your Brand Story

Here are 11 Origin Story Examples to help you tell your brand story. Why you need an Origin Story Origin stories tell us how things

How to write a book like Seth Godin

How to Write a Book Like Seth Godin How do you write a book like Seth Godin? Who? Seth Godin is one of the world’s