Apple: Here’s to The Crazy Ones…
Context This Apple manifesto began as a series of television and print commercials back in 1997. It was created by the advertising agency TBWA/Chiat/Day. Manifesto Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And […]
FAQ on The Manifesto Manifesto
Do all manifestos have to have include all nine principles? No. Simple manifestos may simply have a list of actions. For example, Christianity’s Ten Commandments is a powerful manifesto that is merely a list of 10 things to do or not do. Likewise, the Manifesto Manifesto doesn’t include all nine principles! (Should I change this?) […]
Manifestos: Our Manifesto For Creating Yours
Manifestos have a structure to them. And, here’s are our nine principles for creating yours. Click on the headings for a deeper explanation. The Nine Manifesto Principles 1. Manifestos are primal Manifestos are the first and most fundamental thing you should create. They’re your foundation stone upon which all other things are built. Create them, […]
The Five Big Reasons NOT to Have a Manifesto
Manifestos are not for everyone. Previously I shared 17 reasons to have a manifesto. But a manifesto is a high-powered tool and in this post, we provide the alternative view: The five big reasons NOT to have a manifesto. Are you happy with your current results? If you’re happy with the current level of results […]
17 Reasons to Write a Manifesto
Do you need to write a manifesto? [Updated and expanded November 2021. Previously titled as ’17 reasons you need a manifesto’] A manifesto is a public declaration of your intent. In other words, it’s you standing up in front of other people and saying, ‘I’m going to do this’. It could be a goal, a […]
Famous Manifestos – Our Top Ten
Famous Manifestos – The top ten of all time What are the most famous manifestos ever written? Now, that’s a great conversation to have at the dinner table if you want a robust discussion. But beware, it might also lead to a debate on the content of these manifestos. For instance, as soon as you […]
What is a Manifesto?
What is a Manifesto? If we’re going to talk about creating a manifesto the rather obvious question is: What is a manifesto? The word ‘Manifesto’ comes from the latin word ‘manifest‘ which means ‘to make visible or to reveal‘. A manifesto reveals your intent. Most dictionaries define a manifesto as: A public declaration of intent. […]
The Manifesto Project
In our previous post, I declared 2011 The Year of the Manifesto. Manifestos are declarations of intent. And, this is my declaration for 2011. If all I did was sprout out ‘The Year of the Manifesto’, then my words would soon become very hollow. So, when you make a declaration you need to follow it […]
2011: The Year of the Manifesto
According to the UN, 2011 is the year of the forest. The Chinese will tell you it’s the year of the rabbit. And, Pantone will tell it’s the year of Honeysuckle, colour #18-2120. For you, what is 2011 the year of? What do you want to have happen? What do you want to change? What […]