How to Showcase Your Expertise
In our recent podcast episode we explored How to Choose Your Best Online Channel. Most of the focus was on the ins and outs of the different online platforms, such as Facebook, Twitter, YouTube, LinkedIn and Podcasts. And, nested within this conversation were some core principles. Part of this was, three questions to help you […]
Choose Your Best Online Channel
Today we have a lot of choice. And, this applies to showcasing, sharing and growing your business through the large number of online social media channels. And, this morning I had a great conversation with Irma Zimmerman about: What online channels are you using? And, which ones are you best suited to? Image from: Social […]
Your Hidden Assets
As part of my word for the year #us, I’m putting a lot of focus on Partnership Marketing. And, I’ve just completed Simone Novello’s Partner Fast Program. (We talked with Simone about Marketing Partnerships here.) One of the keys to creating an effective marketing partnership is to know what you can provide another business such […]
Content and Conversations
What’s a conversation without content? … Uh … Silence. Mmm… Content is important, right? Previously content was mostly created by corporations. Now everyone’s involved. Here’s three phases of Content Production to highlight how you’ll need to manage the flow of your conversational content. Creation What’s motivating consumers to produce content? They’re becoming the new ‘mass […]
The Two Things to Blog About
One of the most common questions I hear around content marketing is ‘What should I blog about?’ And, I think there are two answers at either end of the spectrum. Whatever you like… The first is all about you. What do you want to write about? This is important. If you’re not writing or creating […]
Simple Stories and Good Coffee
Stories I’ve fallen in love with two things lately… If you’ve been reading this blog you might have noticed I have a ‘thing’ for stories at the moment. For a long while I dismissed them as a simple spin of the usual marketing spiel. Now, I’ve come to realize something different. They’re fundamental to human […]
How to Write Your Website Bio
Blind Dates There’s a popular saying these days that ‘There’s no such thing as a blind date anymore.’ This is Google and the web at work. It’s now so easy to check someone out before we meet them or do business with them. As a result, it’s little surprise that the ‘About’ page on your […]
Coaching: Five Ways to Help People
What and How As experts and consultants we often spend a lot of time thinking about what we do and not what the buyer experiences from us. I wrote about this previously here: ‘Why Experts Fail Too Often’. Recently I’ve started to review my business coaching material as I rewrite and upgrade this website. And, […]
Mobile Friendly Website: 8 Reasons You Need One
Mobile Friendly If you’re like most people you probably carry your mobile phone everywhere you go. And, even when you’re at home it’s usually within reaching distance. Your smartphone and tablet are increasingly how we go online. In the good old days we only had to design our website for the desktop. Today, you need […]
Content Marketing Strategy: Six Ways to Make Money
Content Marketing Strategy – Six Business Models to make money from your content. Episode 018 of the Ideas Architect Podcast. Our Topic: Content Marketing Strategy Creating and sharing your expertise through Content Marketing is the new way to attract your ideal customers. It’s low cost or no cost, positions you as the expert and it […]