BR Review: Connection Generation 1
The Book Iggy Pintado; Connection Generation: How connection determines our place in society and business; 2009; ISBN 1-4392-2532-X Précis Forget when you were born. The most important generation right now is the one connected to digital media. Got a mobile phone? Email? Internet? We’re the Connected Generation. And Iggy let’s you find your place in […]
Book Rapper Review : What Would Google Do?
The Book Jeff Jarvis; What Would Google Do?; Collins Business, HarperCollins; New York; 2009. Précis This book has two distinct parts… Firstly, ‘What is Google doing?’ Google is one of the most profitable companies on the planet. It’s a great case study for defining how business could and should be thinking and acting in our […]
Book Review : The Wisdom of Crowds
The Book James Surowiecki, The Wisdom of Crowds, Anchor Books, New York, 2005, ISBN: 0-385-72170-6, 284 pages. Précis The lone ranger expert who tinkers alone in his shed has been replaced by the universal mob of experts, amateurs and misfits. When it comes to making decisions, the crowd is smarter than any one individual. Features […]
Smart Growth: The Twit Rapper Movie
You’ve read the tweets in our previous blog post now see the movie… Adam Penenberg’s Viral Loops and Andy Sernovitz’s Word of Mouth Marketing Tweets Summary as a Movie. YouTube Link: http://www.youtube.com/v/cIUY1mPTw4Y&hl=en&fs=1 See more Twit Rapper Movies: www.TwitRapper.com
Smart Growth: A Summary in 26 Tweets N-Z
Here’s the second 13 tweets of our Book Summary… N 6N Six T’s of #WOM Marketing: Triggers = why Talkers = who Topics = what Tools = how Taking Part = join in Tracking = results O 6O Get smart! Multiply your customers by designing your product to spread the message as it is used. […]
Smart Growth: A Summary in 26 Tweets A-M
Here’s the first 13 tweets of our Book Summary… A 6A Smart Growth: How to Multiply Your Customers, Derived from: Adam L @Penenberg, #ViralLoop AND Andy @Sernovitz, Word of Mouth Marketing #WOM B 6B Speed RAP: Key to multiplying your customers is to enable them to spread your word further, faster + freely. Explode via […]
Book Rapper Review: Word of Mouth Marketing
The Book Andy Sernovitz, Word of Mouth Marketing: How Smart Companies Get People Talking, Kaplan Publishing, New York, Revised Edition, 2009. Précis Word of Mouth Marketing is a low-cost, simple way to build upon the things that people are already saying about you and your business. Features ? Plenty of anecdotes, examples, case studies and […]
Book Rapper Review: Viral Loops
The Book Adam L Penenberg, Viral Loop: The Power of Pass-It-On, Hodder and Stoughton, London, 2009. Précis Business growth doesn’t need to be linear anymore. Instead, it can be exponential. If you want to multiply the value and quantity of your customer base in a very short period of time create viral loops, networks and […]
Book Rapper Review : Linchpin
Book Rapper Book Review : Linchpin Previouslyhttp://www.bookrapper.com/2010/04/purple-you-your-new-career.html The BookSeth Godin; Linchpin: Are You Indispensable?; Penguin Group; New York; 2010. Précis It’s not enough just to show up at your job anymore.The world of work and commerce has become too competitive for that.A Linchpin is the vital, essential, pivotal element that holds things together.You need to […]
Book Review: The Starfish and the Spider
Book Review: The Starfish and the Spider Ori Brafman & Rod A. Beckstrom; The Starfish and the Spider; The Unstoppable Power of Leaderless Organizations, Portfolio (Penguin), London, 2006.During the Cold War, the Americans and the Russians were engaged in an escalating battle of espionage and defence.It was thought impossible that a plane could get anywhere […]