Brand Worship

Brand Worship: Turn Your Customers into a Cult Following The Book

Douglas Atkin; The Culting of Brands: Turn Your Customers Into True Believers, Portfolio, Penguin, New York, 2004.

The BIG Idea

We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs.

Speed RAP

People queue overnight to be the first into the new Apple temples, I mean, retail stores. Cult-like brands inspire extreme religious-like customer loyalty – and fanatical behaviour. Customers are no longer satisfied with mere product. They’re buying into an ideology with meaning, purpose and value; an identity with personality; and a community of like-minded, mutually interested souls. The two most important elements of a cult-like brand are the ideology and the interaction between your customers. Your ideology provides vision, meaning and desire. The contact with you and fellow customers builds a community. This provides meaning in a chaotic world and a place of belonging.

Your Challenge

Start a cult today. Cult your brand and build a devoted following of loyal customers. Be different, take a stand and build a meaning engine and a community that lets your customers be more of themselves.

More…

More from Book Rapper

More Updates

The Six Types of Business Manifestos

Are you struggling with direction and clarity in your business? Without this, it’s easy to lose sight of what truly matters and you can waste

The Four Best Ways to Write a Powerful Design Manifesto

What’s the best way to write a design manifesto? Previously, I shared four types of manifestos. But which is the best way to design a

Best Life! How to Master the Art of Intentional Living

Is the art of Intentional Living the secret to your best life? And how can you make this happen? ? We’ve all been there –