Donate Now

Brand Worship

Brand Worship: Turn Your Customers into a Cult Following The Book

Douglas Atkin; The Culting of Brands: Turn Your Customers Into True Believers, Portfolio, Penguin, New York, 2004.

The BIG Idea

We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs.

Speed RAP

People queue overnight to be the first into the new Apple temples, I mean, retail stores. Cult-like brands inspire extreme religious-like customer loyalty – and fanatical behaviour. Customers are no longer satisfied with mere product. They’re buying into an ideology with meaning, purpose and value; an identity with personality; and a community of like-minded, mutually interested souls. The two most important elements of a cult-like brand are the ideology and the interaction between your customers. Your ideology provides vision, meaning and desire. The contact with you and fellow customers builds a community. This provides meaning in a chaotic world and a place of belonging.

Your Challenge

Start a cult today. Cult your brand and build a devoted following of loyal customers. Be different, take a stand and build a meaning engine and a community that lets your customers be more of themselves.

More…

More from Book Rapper

More Updates

Manifesto Writing Changed My Business Forever - My Story

I realised I had a problem working with my clients. It wasn’t a fatal flaw, but it was slowing progress down. I work with business

October 2, 2025
10 Powerful Ways to Write a Business Manifesto That Builds Authority

Stop writing fluffy “about us” statements! If you want to be positioned as the go-to authority in your space, you need to write a business

September 24, 2025
7 Essential Qualities Every Signature System Needs to Succeed

If your signature system doesn’t have all seven of these qualities, you’re leaving money on the table. Here’s what separates the systems that scale from

September 10, 2025