Derived from Rahaf Harfoush, Yes We Did For the naysayers ‘Leading With Social Media’ may sound like an oxymoron. In contrast Barack Obama’s Presidential campaign has set the benchmark for what can be achieved using social media. Three decisive strategies underpin the campaign’s success: sparking the desired action, rapping the
The Book Rahaf Harfoush, Yes We Did : An Inside Look At How Social Media Built the Obama Brand, New Riders, Berkeley CA, 2009. Précis An inside look at how to mobilize change through the new digital technology, ie. Barack Obama’s campaign to become US President. Features How a mega
The Book Rahaf Harfoush, Yes We Did Web and Blog : www.rahafharfoush.com Twitter : @rahafharfoush The Big Idea Social Media can be used to create real-world results. Assemble online. Act offline. Speed RAP Barack Obama’s victory in the US Presidential Election of 2008 has set the benchmark for what can
Here’s the latest Twit Rapper movie… It’s a 5 minute version of the Book Rapper issue that’s soon to be released: Obama Online. It’s the story of how Barack Obama used digital technology and social media to become a world leader. His campaign is the benchmark for what you can
Book Rapper has had four different identities. And I don’t just mean a logo in the corner. Each of these identities include registering, hosting and designing a website. And they include logo designs too. Four Versions The first ever issue went out under the banner of ‘The Idea Service‘. The
Book Rapper has reached a spectacular milestone – we’ve just passed 20,000 issues being downloaded! The official count of 20,390 was reached on Friday October 15, 2010. It’s official because this is what our web server statistics tell us. This includes… The period between January 2008 and August 2009 where
Author: Ian Hutchinson The Book: People Glue – Employee Engagement and Retention Solutions That Stick! Publisher: Woodslane.com.au, Warriewood, Australia, 2009. Disclaimer: This book was a gift from the author. My aim when I start to do a RAP on a book is to look for a way to add something
Book Rapper Context : Reverse Evolution Why Bother With Facebook? Is Facebook a time waster? Are my Twitter followers worth anything? Will my LinkedIn connections get me a job? In the narrow world of social media, these are good questions to ask. And, the answer to all these questions is:
PROFIT : If you’re in the business of connecting then you need to SCAN your operation for ways to make your connections stick. You’ll need to be focussed, customer-oriented, available and quick to respond to the changing landscape. Derived from : Iggy Pintado; Connection Generation Smart SMART goals are Specific,
PROFIT : What happens when a few people glue together? They become a GROUP and the focus changes. Here’s how to keep your community on song, growing, learning and helping each other. Derived from: Iggy Pintado; Connection Generation Gather When, Where and How are we getting together as a group?