Part 10 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama defined what to talk about, what not to talk about and how to talk about it What we are going to talk about needs to match how we are going to do that. Obama’s rally was for
Part 9 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign The Obama Campaign systematically tested everything. Every email, text message, website visit and online ad was analysed and tested to improve conversion rates and boost website traffic. Obama spent more than $16 million on online ads returning a
Part 8 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s two year campaign was broken into smaller chunks. Obama was on the campaign trail for two years. Instead of one long campaign he created a series of small frequent campaigns – often for 1-2 days only. Campaigns
Part 7 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign focused on Activity and Engagement. The transition point from your big picture vision and cause into action lives in the measures you make. Measure engagement not numbers or people. You’ll need to define how to measure
Part 6 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Use Video to Document and Share Video was one of the most effective Obama tools because it brought the blog and emails to life. Real people doing real things. Obama’s campaign had the reach of a TV network
Part 5 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Lead With Your Blog Your blog is your primary storytelling vehicle and distribution platform via RSS feeds, YouTube video embeds and interacting with readers’ comments. Obama had several blogs. The official national blog posted all the campaign updates.
Part 4 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Social Media is a vehicle for telling ongoing stories. To amplify the feelings of your community constantly weave their stories with your own compelling information. Obama consistently profiled donors asking them ‘Why are you supporting BO?’ This created
Part 3 of 27 Social Media Lessons from Barack Obama’s Presidential Campaign Obama’s campaign was very clear on what was important. The entire campaign was based upon the clear goal to have people vote for Obama as US President. This mandate could be spoken in a handful of words. And,
How to Build a Global Brand Barack Obama’s Presidential Campaign in 2008 is a great example of how to build a global brand. Sure, he only wanted to be US President but the pathway is the same. This is Part 2 of 27 Social Media Lessons From Barack Obama’s Presidential
Part 1 of 27 Social Media Lessons from Barack Obama’s Presidential Campaign The structure of your campaign reflects the values you hold. Obama wanted ordinary people coming together around a common purpose. Therefore he built a grassroots, bottom-up organization. And, this reflects the nature of the internet. In particular it