Part 6 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Use Video to Document and Share Video was one of the most effective

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Part 5 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Lead With Your Blog Your blog is your primary storytelling vehicle and distribution

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Part 4 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Social Media is a vehicle for telling ongoing stories. To amplify the feelings

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Part 3 of 27 Social Media Lessons from Barack Obama’s Presidential Campaign Obama’s campaign was very clear on what was important. The entire campaign was

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Shepard Fairey - Obama Hope Poster

How to Build a Global Brand Barack Obama’s Presidential Campaign in 2008 is a great example of how to build a global brand. Sure, he

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Part 1 of 27 Social Media Lessons from Barack Obama’s Presidential Campaign The structure of your campaign reflects the values you hold. Obama wanted ordinary

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Derived from Rahaf Harfoush, Yes We Did For the naysayers ‘Leading With Social Media’ may sound like an oxymoron. In contrast Barack Obama’s Presidential campaign

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The Book Rahaf Harfoush, Yes We Did : An Inside Look At How Social Media Built the Obama Brand, New Riders, Berkeley CA, 2009. Précis

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The Book Rahaf Harfoush, Yes We Did Web and Blog :   www.rahafharfoush.com Twitter :  @rahafharfoush The Big Idea Social Media can be used to create

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Here’s the latest Twit Rapper movie… It’s a 5 minute version of the Book Rapper issue that’s soon to be released: Obama Online. It’s the

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