This article is the Context piece from the Book Rapper issue: Eye Create. It provides a context for the book summary of Gregory Berns’ book
This article is the Context piece from the Book Rapper issue: Eye Create. It provides a context for the book summary of Gregory Berns’ book
The Book Gregory Berns; Iconoclast: A neuroscientist reveals how to think differently Speed RAP What makes true innovators so creative, so successful – and so
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This article is the Context piece from the Book Rapper issue: Anti-Self-Help. It provides a context for the book summary of two books: Malcolm Gladwell’s
This presentation was made to a Leadership Conference in Darwin in 2010. It was a five minute lightning talk. In this case I was limited
The Books Malcolm Gladwell’s Outliers AND Geoff Colvin’s Talent is Overrated – A special issue double act! The Big Idea Success is not simply a
How to Build a Powerful Brand Brands provide meaning for people because they stand for something – they represent a promise or an ideal. But
The Book Douglas Atkin; The Culting of Brands: Turn Your Customers Into True Believers, Portfolio, Penguin, New York, 2004. The BIG Idea We all crave
The Book Michael A Banks, Blogging Heroes: Interviews with 30 of the World’s Top Bloggers; Wiley Publishing, Indianapolis, 2008 The Big Idea Blogs are a
The Book Chip and Dan Heath, Made To Stick: Why Some Ideas Take Hold and Others Come Unstuck; Random House; London; 2007. The BIG Idea