I’m often asked, “How can you justify the time, effort and energy to blog everyday?” Here’s four ways I could respond… 1 I’m not writing a blog, I’m writing a book Generally, I’m writing about stuff that I will at some point collect into a book, ebook, online course or
Following on from our previous post: Big Opportunities for Authors to Spread Their Message Further and Deeper, I want to point to a conceptual problem for many authors. Writing and publishing your book is like having a child. It can take at least as long to produce and then you
Seth Godin is a master at saying it better than me! He has the knack for speaking in simple, easy to digest words. And, in his recent post Information Density, he nailed the whole point of Book Rapper. And, a BIG opportunity for authors. Providing Choice Seth was talking about
In our previous blog, I admitted that I’d been ignoring fans, follows and customers. And, just in case, you’ve been doing something similar, here’s some things I’m going to do about it that you can steal and adopt for your own purposes. Twitter When someone follows send a direct message
I realised something alarmingly obvious the other day. It shocked me, surprised me and shook me to my boots. I realised I was ignoring my friends, followers and fans. If I was running a retail store, it would be like having a potential customer enter the store and not walking
At the Ideas Lunch today, our presenters were Andrew and Sue O’Brien, also known as the Couple on the Run. They presented a mini-blueprint on how to be a micro-celebrity. A micro-celebrity sits between being a legend in your own mind and being stalked by the paparazzi. Whilst you’re well
What are the big ideas that are going to have the biggest impact on you and your business in 2012? Is it social media and Google+ or Pinterest? Is it the demise of the US and the rise of BRIC? Is Julia Gillard a big idea? What about Wikileaks? What
One of the best ways to find great new content is to steal it from other bloggers. And, with digital content it’s so easy to steal things. Let me clear… I’m not talking about piracy here. Piracy is when you take something that is not yours and you use it
What’s the most important thing in your business? What would you point to as your number one business asset? I’m guessing most of us would immediately think of some of these things… my computer, my car, my phone, my internet connection, my website… These are all important and I’ve got
When you’re in business for yourself there’s always a lot of learning to do. And, this raises a really big and important question: How are you going to learn what you need to learn? At the moment I’m learning about product launches and creating online courses. And, I want to